To end the normalized pet cruelty of elective procedures just for looks or human convenience. This includes cutting off dogs' tails and ears, cats' toes up to the first knuckle, decorative tattooing, and more. Each year, more than 1 in 5 cats are declawed, 750,000 dogs have their tails amputated. Ending this senseless loss and suffering will also help law enforcement apprehend dog fighters. The earth will benefit too as we avoid contributing tons of raw bio-waste and other associated medical waste into landfills and other disposal every year.